Kieran Flanagan

Kieran Flanagan has spent his career at the intersection of growth, marketing, and technology — first as SVP of Marketing at HubSpot, then as CMO at Zapier, and now as SVP of Agentic GTM and Systems at HubSpot, where he’s building the organization that makes AI the engine behind every go-to-market motion. He invests in and advises companies at the frontier of SaaS (Sequoia Scout; Miro, Ramp, Chainlink, and others), and reaches hundreds of thousands of practitioners through Marketing Against the Grain, one of the leading YouTube channels on AI for GTM, and his Substack newsletter.

Author’s Book

Loop

Kipp Bodnar, Kieran Flanagan

If your marketing strategy stopped working, the problem isn’t you. The problem is that AI broke the system every playbook was built on — and nobody has replaced it. Until now. Kipp Bodnar and Kieran Flanagan built the marketing framework that millions of businesses adopted. Then they watched AI dismantle the only marketing model most…