Forefront Books and Worth Media Announce Partnership

NASHVILLE, Tenn.Nov. 17, 2020 /PRNewswire/ — Worth Media announces the company’s expansion into book publishing through a joint venture with Forefront Books. The imprint, Worth Books, will create a solution for entrepreneurs and leaders in the financial, health and business marketplace who desire to publish a book but have not previously had an outlet to do so. Forefront’s Associate Publisher Justin Batt will serve at the helm of the imprint along with Juliet Scott-Croxford, Worth Media’s CEO.

“Like everything else right now, the publishing industry has been upended,” said Scott-Croxford. “Publishing is an industry that’s still largely shaped by instinct-based gambles on the next literary success story. There now have to be new ways for publishers to release, distribute books and better serve their clients needs, and authors to deliver, distribute, tour and promote their work. Technology will enable this effort among publishers and authors. Worth’s imprint is a publishing platform that connects, informs and inspires our community to make an impact on the world through the power of authorship and through leveraging Worth’s digital platform. We are thrilled to partner with Jonathan MerkhJustin Batt and the team at Forefront Books to change the game in publishing, providing the Worth Community with a connected platform to publish, promote and distribute a book, and retain the rights to their work.”

Worth Books combines their significant resources with major publishing expertise from Forefront Books, exclusively distributed by Simon & Schuster, to now offer a one-of-a-kind path to authorship. Authors who publish with Worth Books receive a suite of unique deliverables and the publishing acumen behind dozens of New York Times bestsellers.

“Worth Media is redefining the publishing process by marrying traditional distribution with customized marketing strategies powered by real-world publishing expertise that launches bestsellers,” said Batt. “The team at Forefront Books has been involved in publishing these types of experts for decades and we’re looking forward to this exciting new partnership.”

Worth Books is currently considering qualified authors for publication in spring/summer of 2021.

About Worth Media:

Worth is a global media platform connecting a community that embraces worth beyond wealth. We inspire and inform this community of successful and influential individuals to be their best selves and make an impact on the world. We achieve this through a regular roster of event programming and cross-platform content for our key communities—including online events, books, feature articles, reports, partner content, podcasts, video, summits, and intimate dinners.

At Worth, we actively work for a more inclusive and equal society through our content and our programs. We seek diversity of gender, race, experience, opinion and background in all of the content we produce. Any single event can rarely achieve this goal—so we work hard to reach it through the sum of what we do.

About Forefront Books:

Forefront Books is a unique publishing company that caters to the most successful men and women in their respective fields — the thought leaders, the visionaries, the pioneers, the business owners and the entrepreneurs who have a compelling story to tell — and delivers a world-class end result from a team who has helped create more than 60 New York Times bestsellers, including six number one bestsellers.

With 25 years of experience, we can help.


The launch campaign is the most critical element to the success of the book. Publicity, marketing/advertising, and social media are all important. You will need to come up with a plan that ties all these together to work in unison to help you garner the attention and results you desire. It’s more complicated than you think. We can help guide you in the process and introduce you to our team of world-caliber marketing and publicity professionals that have extensive experience in launching best-sellers. The major houses use our team, why shouldn’t you?

Traditional Publishing vs. Self Publishing

There are many issues to contemplate when deciding to publish. You need to choose the right path and that could mean either seeking a deal with a traditional publisher or self-publishing. From editorial control, timing of release, format, margins on sales, to the freedom to update are all important to consider, Jonathan can help you understand the pros and cons of each option and help you make the right decision for your book. Forefront’s model gives you the best of both worlds—the control of self-publishing plus the distribution and sales potential of a traditional publishing contract.

Other Issues

Other issues confound those trying to navigate the publishing waters: from how to get on the bestseller lists* to figuring out how the industry works, to getting to retailers, to understanding sub-rights and international rights, to knowing why certain sales don’t count. Most recently, Jonathan helped the Dave Ramsey organization navigate a relationship with NPD’s Bookscan, which reports book sales numbers. Because even the most professional and efficient organizations hit snags in the publishing industry, Jonathan helps you find the solutions – even if they’re not what you think.

When discussing what it takes to get on the bestseller lists, this is not in any way, shape or form code for how to buy your way on to the lists or how to game the system. We do not provide those types of services nor do we condone them.