Luis Urdaneta

A first-generation direct-sales entrepreneur, Luis Urdaneta is passionate about inspiring new generations of entrepreneurs.

After launching a very successful direct selling company in Latin America, Sr. Luis and Ray Urdaneta, his son, cofounded ALCORA GROUP, which is MONAT Global’s parent company. MONAT is a multinational company that has been named one of the Top 55 beauty companies in the world by Beauty Inc and one of the Top 23 Direct Sales companies in the world by DSN. MONAT focuses on offering high-end, naturally based products that are innovative and efficacious.

Luis is passionate about the direct sales industry. He joined his first company when he was only a teenager and quickly worked his way to the top of its sales distributors. Now, after forty years, he has not only learned how to be a successful field rep, he has also learned how to be a successful leader on the corporate side of the business as well.

Luis believes sharing his own rich experiences and passing on wisdom in order to make life better for others is truly his life’s best work. He is a passionate, dedicated, and disciplined leader who says he will never stop working because when you love what you do, it’s not work at all.

Luis lives in Miami, Florida, with his wife, Leudin, and their two daughters, Luisana and Nicole.

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Follow Luis Urdaneta on Instagram at: @luisurdaneta.f