Director of Author Experience
With a background in publishing, author relations, marketing, and event planning, Lauren works with every Forefront Books author from the signing of their contract through each stage of their book’s development and production. She works behind the scenes to help make the process both seamless and enjoyable while overseeing a variety of the moving parts in bringing a book to the marketplace. Lauren works closely with our distribution partner Simon & Schuster to enhance all the factors that contribute to a title’s success: SEO strategy, content marketing, enhanced content, and keyword optimization to name a few. In addition, in the weeks leading up to and following the publication of each book, she is presenting all the book’s media and accolades to the Simon & Schuster sales force.
A self-described book nerd, she relishes every project at Forefront Books. Lauren graduated from the University of Connecticut with a B.A. in English, and an MA in Public Communications from Fordham University.