What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader?
Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention — and customers — is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic.
The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.
About The Author
Scott McKain has spoken on platforms in all fifty US states and twenty-one countries. His audience members have ranged from the President on the White House lawn to farmers in a small hut with a dirt floor in Brazil. His clients include the icons of global business: SAP, Cisco, Apple, Porsche, Fairmont, CDW, Canyon Ranch, BMW, and many more.
He is the founder of the Distinction Institute and is one of the most requested and iconic professional speakers in the world.